Zespri, the world’s leading marketer of kiwifruit, has been announced as an official partner for UNESCO World Engineering Day for Sustainable Development (WED) 2025.
The international day was launched at UNESCO Headquarters in Paris on March 4, 2025.
World Engineering Day, proclaimed by the UNESCO General Conference, is jointly operated by UNESCO and the World Federation for Engineering Organisations (WFEO), a global network representing over 30 million engineers across approximately 100 countries. The day aims to showcase engineering achievements worldwide and promote engineering careers to the public.
The launch in March marks the beginning of a year-long campaign featuring events, films, articles, and multimedia content. This campaign will highlight the vital role engineers play in addressing global challenges and advancing the United Nations’ 17 Sustainable Development Goals (SDGs). The 2025 theme, “Shaping Our Sustainable Future Through Engineering,” emphasizes the connection between engineering innovation and sustainable development.
Zespri’s involvement as an official partner includes contributing expertise and insights to the campaign. A dedicated multimedia hub featuring Zespri’s content is hosted on the WED website: www.worldengineeringday.net.
Jiunn Shih, Chief Marketing, Innovation and Sustainability Officer at Zespri, stated,
“As a global leader in kiwifruit, Zespri is honoured to be an official partner of UNESCO’s World Engineering Day 2025. This collaboration underscores our commitment to innovation and sustainability, contributing to global efforts to achieve the UN’s Sustainable Development Goals. In line with our commitment to health and well-being, since 2006, Zespri has supported the nutrition education of 1.4 million children through fun and inspirational programmes that promote healthy eating habits.”
Mustafa Shehu, President of WFEO, highlighted the importance of the day:
“World Engineering Day 2025 is all about putting engineering in the global spotlight, showing how engineers are leading the way in the effort to meet the UN’s Sustainable Development Goal targets, and inspiring the next generation to find out more about what a career in engineering has to offer.”
Jacques de Mereuil, Executive Director of WFEO, added:
“We’re thrilled to be involved in launching this important international celebration and campaign at UNESCO’s global headquarters in Paris, and delighted to have Zespri involved as an authority in the kiwifruit industry.”
Since 2006, Zespri-funded nutrition education programmes have been delivered in schools across China, Taiwan, Japan, Spain, Belgium, the Netherlands, and New Zealand, reflecting the company’s longstanding global commitment to health and sustainability.
The WED 2025 campaign, including all multimedia content and events, officially went live on March 4, 2025, at www.worldengineeringday.net.
