South African rapper and YouTuber Ngamshishi has reached a remarkable milestone — surpassing 2 billion views on his YouTube channel.
This achievement not only cements his place among Africa’s top independent artists but also highlights the continent’s rapidly growing influence in the global digital music scene.
Born Adrian Stallone Schreiber, Ngamshishi began his music journey at the tender age of five. Over the years, he has steadily built a loyal fan base through his independent label, Adrian Schreiber Music Studio, consistently releasing fresh music and engaging content that resonates with fans both locally and internationally.
Ngamshishi’s latest release, the “Ngamshishi EP,” continues to rack up views and streams, underscoring his sustained popularity in an increasingly competitive digital market. With more than 533,000 subscribers and over 1,100 videos, his YouTube channel stands as one of the largest operated by an independent South African rapper, attracting a diverse audience across Africa and beyond.
Reflecting on this milestone, Ngamshishi said, “Failure is practice for success. Every video, song, and livestream was part of a bigger picture to serve people while staying true to my art.”
He added, “Reaching 2 billion views is not just a number. It represents years of hard work, community building, and the power of digital platforms to connect independent artists with the world.”
Ngamshishi’s rise is emblematic of a larger shift in the African music industry, where artists are leveraging digital platforms to reach global audiences while maintaining creative control and independence. His success highlights how digital entrepreneurship is breaking down traditional barriers and propelling South Africa into a prominent position within the music and entertainment industries.
Beyond music, Ngamshishi is known for his philanthropy. He frequently uses his platform to support community initiatives, demonstrating how social impact and artistic growth can go hand in hand in the digital age.
To experience the latest from Ngamshishi, watch the official music video from the Ngamshishi EP here:
Ngamshishi EP Official Video
