As more women over 40 rise into leadership roles, balancing demanding careers with personal well-being can feel nearly impossible. Recognizing this struggle, Marco Choi Coaching, a Vancouver-based high-performance fitness and mindset coaching service, has unveiled a premium, concierge-level online fitness program designed exclusively for executive women aged 40 and above.
Founded by certified fitness and mindset coach Marco Choi, the program offers a fresh approach to women’s health by addressing the unique challenges that come with high achievement and age-related hormonal changes.
“Successful women are juggling so much, yet very few fitness solutions truly understand their reality,” said Choi. “This program is about empowering them to reclaim their health, energy, and body confidence without sacrificing their professional goals.”
A Tailored Solution for Busy, Ambitious Women
The new online coaching program combines customized fitness and nutrition plans with mindset and stress management strategies. It was created for women managing everything from boardrooms to households — and who often put themselves last.
Key features include:
✅ Custom fitness and nutrition plans aligned with hormone shifts and fat loss goals
✅ 1:1 coaching and accountability calls for ongoing support and results
✅ Mindset and stress management tools to build resilience and maintain focus
✅ Flexible workouts designed for travel, home, or the office
✅ A mobile coaching app for easy access and on-the-go convenience
This holistic approach allows CEOs, entrepreneurs, and senior leaders to prioritize their well-being without restrictive diets or spending hours in the gym.
From Burnout to Sustainable Strength
With more than 13 years of experience coaching high-performing women, Marco Choi has witnessed first-hand how quickly burnout can derail even the most successful careers. His goal is to help women break free from the cycle of exhaustion and regain control of their physical and mental health.
“Our mission is to make elite-level wellness accessible and practical,” said Choi. “When a woman feels strong and energized, she leads even more powerfully — at work and in life.”
Raising the Bar for Women’s Health Coaching
With this launch, Marco Choi Coaching positions itself as a trusted expert in women’s health and leadership performance. By combining fitness, nutrition, mindset, and accountability into one tailored experience, the program sets a new standard for what health coaching can offer to women over 40.
To learn more about Marco Choi Coaching’s concierge online program for executive women, visit marcochoicoaching.com.
